Textile Value Chain Marketing in the Era of Omnipotent Consumers, Omnichannel Retail, and Omnipresent Compliance Demands
Peer Reviewed
Field of study
Social and Behavioral Sciences
Business and Business Management
Beauty and Fashion
Textile Value Chain Marketing in the Era of Omnipotent Consumers, Omnichannel Retail, and Omnipresent Compliance Demands
Textile Value Chain Marketing in the Era of Omnipotent Consumers, Omnichannel Retail, and Omnipresent Compliance Demands Developing and Delivering Apparel and Home Products Consumers Want
Margaret L. Bishop
Field of study
Social and Behavioral Sciences
Business and Business Management
Beauty and Fashion
$69.95
ADD TO CART

Today power is in the hands of the consumer. Technology is revolutionizing our products, how we learn about them, and how we buy them. Increasing regulations constrain their design, production, and marketing. A concept to consumer, value chain approach to business brings current and future business leaders a vitally important, customer-first, value-driven marketing perspective not offered by the traditional make-and-deliver textile and apparel supply chain approach.

This textbook explains the apparel and home textile value chains for students and working professionals and examines textile marketing throughout. Readers will explore a comprehensive array of contemporary issues and technology to facilitate and safeguard marketing success.

Because design, raw materials, production, and sourcing are inexorably intertwined in the process of creating and delivering the goods today’s consumers want, at a price they can afford, this book addresses these topics. With the apparel and home textile industries spanning six continents, this textbook includes an overview of importing, trade agreements, non-tariff barriers, and government regulations. As the key to protecting reputation, brand and regulatory compliance is reviewed. Readers will explore leading practices in big data, branding, and communications vehicles necessary for success in today’s apparel and home textile marketing. The textbook introduces the latest technology in market analytics, design, product development, production, sourcing, marketing, and retail. Sustainability is an overarching theme, infused throughout each chapter but also addressed as a topic in its own right. From product concept and raw materials to the end consumer, this book provides the reader with an up to the minute understanding of product development, production, sourcing, and marketing across the value chain.

ISBN 978-1-5342-0126-2
Imprint Glasstree Academic Publishing
DOI 10.20850/9781534201262
Copyright 2017, Margaret L. Bishop
Copyright License Standard Copyright License
Product Details 8.5 x 11 Standard Color Matte Perfect Bound
Page Count 343 pages
Type of Publication Textbook
Peer Review Status Open, Completed
Keywords Textiles, Apparel, Fashion, Value Chain, Supply Chain, Marketing, Branding, Merchandising, Compliance, Retail, Omnichannel, Analytics, Sourcing, Digital, Home Textiles, Production, Global Fashion Management, Concept to Consumer, Sustainability, Management
Audience University/Post-secondary education
Coming soon